About Applied Tech

About Us

Applied Tech was founded in 1999 to help small- to medium-sized organizations in central and south-central Wisconsin get the most out of their business technology. Over the years, Applied Tech evolved from providing technical services to small departments at the UW-Madison campus to being named one of InBusiness Top Three IT Services Providers and IT Training Companies in Dane County.

Today, we support all types of businesses, either as a full-service outsourced IT staff for our smaller clients or as a supplement to our larger ones by performing routine maintenance tasks or as strategic business partners helping to shape internal systems for staff, clients or vendors. For more than 20 years, Applied Tech has met the IT needs of hundreds of businesses, government agencies, non-profits, and trade associations.

Our professional service, support and project teams are made up of highly skilled technology experts. Applied Tech specialists are subject matter experts that are CompTIA, Microsoft, Cisco, Citrix, and HP-certified.

Our Offices

With offices in Madison, Waukesha and Stevens Point – Applied Tech provides IT services for the following areas:

Madison Area

Madison Office
203 South Paterson Street, Suite 500
Madison, WI 53703
Phone: 608.729.1300
Fax: 608.268.6007
Toll Free: 855.729.1300

Greater Milwaukee

Waukesha Office
N14 W23800 Stone Ridge Drive, Suite 150
Waukesha, WI 53188
Phone: 262.522.1900
Fax: 608.268.6007
Toll Free: 855.729.1300

Central Wisconsin

Stevens Point Office
4501 State Highway 66
Stevens Point, WI 54482
Phone: 715.344.3703
Fax: 608.268.6007
Toll Free: 855.729.1300

Our Leadership

Daniel Petersen

Daniel Petersen, President of Applied Tech, has been with the company since its founding in 1999. Working in nearly every role from service delivery, sales, financials, to account management, his breadth of knowledge now serves the many partnerships built as president.

Daniel received his Bachelor of Science from the University of Wisconsin—Madison with a double major in Computer Sciences and Philosophy. His two decades of professional experience in the IT industry have been focused around database, analytics, and business intelligence solutions.

Daniel and his wife, Casey, live in Sun Prairie with their three children, James, Will, and Katherine.

Board Of Directors

Rob Burkholder

Rob Burkholder

Don Epstein

Don Epstein

Kurt Sippel

Kurt Sippel