Daniel Petersen

Tech Leader and Team Enabler

Daniel is an experienced technology executive who passionately believes people are at the core of our business, whether it’s our clients, teammates or business partners. It’s a pragmatic belief that technology can help people find more satisfaction from the work they perform. That passion has fueled the growth of the company that today is recognized by Inc5000 and Channel Futures’ MSP501 list of fastest growing companies.

Beginning his career at the inception of Applied Tech more than 20 years ago, Daniel consulted early on with business leaders on how to use data analytics and workflow automation to improve their operations. He developed a keen understanding that metrics could be the foundation for continuous operational improvement. Today as President, he brings that recognition to every part of our business to continually improve the level of service we deliver to our clients and professional opportunities we create for our fellow team members.

A double major in Comp Sci and Philosophy from the University of Wisconsin, Daniel is sustained through the strength of his wife, Casey and enjoyment of their three kids – James, Will and Katherine. An avid reader and crossword wonk, he loves to spend his free time with friends and family exploring the natural beauty of Wisconsin.