No one thinks a crisis will befall their business until a CNN van rolls into their parking lot. Overnight, Platte River was thrust into the national spotlight, intensely scrutinized by the press, investigators, politicians and customers. Platte River’s vice president of sales and marketing, David DeCamillis, joins Pod2112 to talk about lessons learned from that experience and why it’s imperative that every company have a crisis management contingency plan.
Listen to the full podcast here.