For an effective social media strategy, most businesses realize that they need to have a presence on more than one major social platform. While this has led to the creation of Twitter accounts for businesses, many struggle to generate content and posts due to the character limit. To help, here are 10 tips that can increase the effectiveness of your Twitter campaigns.

  1. Keep posts on the shorter side – This may seem ridiculous, after all there are only 140 characters allowed per tweet, but keeping tweets short allows users to add their own comments and ideas when they retweet. Try keeping your tweets below 100 characters.
  2. Twitter is not about promotion – Studies have proven that tweets that promote a company or product don’t usually do as well as messages that are more conversational in nature. If you want to ensure maximum interaction, aim for a mixture of tweets that consists of about 80% conversational and 20% promotional.
  3. Know what time to tweet – Each market is different, so take the time to research tweeting habits. If you see that the majority of your target audience is active during after-work hours, then it would make sense to tweet when they are more likely to be online. Remember, many Twitter users are connecting via their mobile devices, so you are probably better off tweeting during lunch hours, as well as pre- and post-work.
  4. Know what days to tweet – Much like knowing what time to tweet, it is a good idea to also know which days are best to tweet in order to maximize engagement. For example, if you are trying to interact more with other businesses (B2B) then it is best to tweet on days when the companies are open and an owner or manager is more likely to be looking at business systems and social accounts. Customers, however, are usually more receptive to messages on days when they aren’t working e.g., Saturday and Sunday.
  5. Use hashtags – Hashtags in Twitter allow for categorization and make tweets searchable. For example, if you use the hashtag #fresh in a tweet and then search for ‘fresh’ on Twitter, you should see similar posts using the same hashtag.
  6. Use hashtags sparingly – There is a common trend in social media to use hashtags for nearly every word. This makes posts difficult to read and usually leads to people not sharing or retweeting your content. Instead, try to work one to three hashtag, at most, into your tweets naturally.
  7. Realize Twitter moves fast – The average trend on Twitter lasts about one hour, to one day. So, if you see a trend developing or beginning, act quick to join the conversation. Posting after the trend has faded will usually lead to tweets being ignored.
  8. Don’t act on every trend – Trends come and go so quickly on Twitter that it can be tempting to try to jump on each one, or as many as possible, in order to get your message out to as many people as possible. However, not every style and subject will be relevant to your business. By shoehorning content to fit trends you could come across as insincere and lose interest from followers.
  9. Watch who you follow – Following people is one of the quickest ways to grow your own follower base – usually because users will follow those who follow them. But, when it come to business, you want to be sure to follow users who are relevant. For example, follow your customers, strategic partners, and even competitors. Following Twitter users who aren’t relevant to your business is not going to get your messages read by the right people.
  10. Keep an eye on Twitter – In order to effectively spot trends and see what your target market is saying, it is worthwhile to use a program like Tweetdeck, which allows you to see all tweets, track hashtags, topics, and more.

If you would like to learn more about using Twitter in your business, contact us today to see how our services and solutions can boost your social media presence.

Published with permission from TechAdvisory.org. Source.

The Resource Hub

Get Complete Managed Services Insights

Visit our Resource Center for up-to-date news and stories for technology and business leaders.

8 Critical Priorities Your IT Needs to Nail 

8 Critical Priorities Your IT Needs to Nail 

If you’re a business owner or leader, you know how important it is to have a reliable and effective IT partner that can help you achieve your goals, keep your workforce productive while maintaining a safe and secure network environment.  But how do you know if your IT partner is really delivering on their promises and meeting your expectations? How do you measure their performance and value? ...

Applied Tech Recognized on the CRN MSP 500 List for 2023

Applied Tech Recognized on the CRN MSP 500 List for 2023

March, 2023 – Applied Tech has been named to CRN’s Managed Service Provider (MSP) 500 list for 2023 in the Pioneer 250 category. This annual list recognizes North American companies with innovative approaches to managed services that support customers with the ongoing complexities of IT solutions while optimizing operational efficiencies and systems to maximize return on investment. The Pioneer...

Wisconsin State Journal Names Applied Tech a Winner of Madison’s Top Workplaces 2023

Wisconsin State Journal Names Applied Tech a Winner of Madison’s Top Workplaces 2023

Madison, Wisconsin, March 26, 2023 - Applied Tech has been awarded a Top Workplaces 2023 honor by Wisconsin State Journal Top Workplaces for the second year in a row. The list is based solely on employee feedback gathered through a third-party survey administered by employee engagement technology partner Energage LLC. The confidential survey uniquely measures 15 culture drivers that are critical...

Applied Tech and Platte River Networks Partnership Creates “Strategic IT Powerhouse” for Small and Midsize Businesses

Applied Tech and Platte River Networks Partnership Creates “Strategic IT Powerhouse” for Small and Midsize Businesses

Blockbuster merger expands team and expertise, bringing more knowledge, services, and technical specialization to local growth-minded businesses nation-wide MADISON, Wis. & DENVER--(BUSINESS WIRE)--Two of the IT channel’s top-performing, celebrated managed service providers (MSPs) – Applied Tech and Platte River Networks have partnered to become an MSP superpower serving businesses...

Three IT Service Techs Working

Move Forward with IT Services for Business

Use managed services for small and mid-sized businesses that help you reach your goals.

Work With Us